Ama Qamata and Dee Koala in new adidas Sportswear campaign

Following the successful global launch of the new adidas Sportswear category featuring Jenna Ortega, South Africa steps in with a campaign that brings in its own flavour.

South Africa’s version of the new adidas Sportswear campaign, “All That You Are”, sees a collective of local adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression with World Renowned actress Ama Qamata and Award-Winning Rapper Dee Koala.

Also, read more: adidas Sportswear makes 2023 debut.

Offering sport-inspired pieces built with comfort at its core, the new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday, the collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. “All That You Are is a reminder that we all have the ability to tap into greatness when we find comfort in who we are. In the campaign I am wearing an iconic Tiro tracksuit that can be remixed to create a unique look or remain subtle depending on what I’ve planned out for the day, and what my mood feels like”, says Ama Qamata.

Speaking on her involvement in the campaign, Dee Koala shared “As a performer I’m always looking for clothing that allows me to be at my full potential on and off the stage, and in that way I’m able to give my full potential. I express myself through music and on days when I need motivation, I go for a run to rediscover myself.  I’m excited for this collaboration and seeing how one outfit can come alive in different styles”. 

Also, in fashion: 5 Questions w/Samkelo Xaba.