The Design Lab is a living retail “laboratory” which is open at the bustling V&A Watershed, the prime Cape Town retail space and a top tourism destination within the iconic V&A Waterfront precinct.
What do Diana Seboke Zitha, Janet Ceramics, Rainbow Artz and Wilderblommetjies have in common? Besides being local creative brands, all four have been selected by the Craft and Design Institute (CDI) and V&A Waterfront to retail in the Design Lab store at the V&A Watershed. The four new selected businesses took up the space in October 2022, after going through a training programme provided by the The Craft and Design Institute (CDI).
The Design Lab is an annual programme, initiated in April 2021, that aids creatives with dedicated support through training and mentorship. It assists creative entrepreneurs to get ready for retail through a real-life experience of running a store in a supported environment.
Individual business assessments, hands-on product support, and business training, are coupled with full on-site training around running a store, including merchandising and styling, sales techniques and etiquette, banking, stock taking and point of sale. Now, with some help from the hearts and pockets of the public, these creatives can make their mark on the industry.