The brand kicks off its annual celebration with a collection of grey styles alongside its family of athletes and ambassadors.
New Balance announces its annual Grey Days celebration, a month-long tribute to the brand’s signature colour. Grey Days unites New Balance’s renowned family of athletes and ambassadors to feature a range of special edition products, immersive experiences, and stories that honour the unique and timeless influence of grey.
Grey first entered the New Balance design language in the 1980s as a practical choice for urban runners. While competitors embraced neon hues and bright whites, New Balance introduced grey as a choice that blended seamlessly with the concrete and asphalt of city running. What began as a unique choice quickly evolved into a defining expression of the brand – one that has shaped its identity for decades.
The Grey Days celebration Campaign
This year’s campaign offers an invitation into the world of grey, brought to life by a cast of New Balance athletes and ambassadors including Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., and Andrew Reynolds. From Aminé raising the Grey Days flag in celebration to Quincy Wilson narrating “The Origins of Grey,” each individual lends their own authentic personality to the campaign, united by the unwavering foundation of grey.
From its origins as a unique yet practical choice for urban runners to its status today as a classic brand signature, grey remains a powerful expression of New Balance’s heritage,” said Jeff McAdams, Senior Vice President, Global Marketing. “Grey Days 2026 honors our evolution as a brand; it represents how innovation, craft, and an unwavering commitment to our fearlessly independent ethos have shaped who we are while showcasing the endless ways this iconic shade continues to inspire and reimagine what’s possible.”
May 22: The ABZORB 1890 launches today. Introduced earlier this year, the ABZORB 1890 draws on the brand’s heritage DNA while offering a playful exploration and representation of visible tech.
The Grey Days collection will be locally available from New Balance stores, NewBalance.co.za and select retailers throughout the month of May with Grey Days activations and events taking place across Johannesburg & Cape Town respectively.
