Diesel launches new campaign with local dance flavour

Iconic denim brand, Diesel, tasked its brand and entertainment partner, The Sunshine Company, to devise a fresh creative campaign to mark the launch of its Track Denim collection. In succession, Diesel South Africa, has followed the trend, but just with its own flavour.

Image: supplied.

Embracing the ‘worn from the street to the club’ attitude of comfort embodied by the unisex collection – which features jersey hoodies and trackpants, through to bodysuits and tank dresses in iconic denim washes – the campaign places Diesel firmly back on the dance floor, evoking the uncensored and liberated togetherness of a club night in all its sweaty glory.

Between the ecstasy of the night and the shaking of bodies, Cape Town-based fashion photographer Zander Opperman shoots a selection of models from South African boutique casting house My Friend Ned and Modelling agency Boss Models, who star in the new campaign illustrating Glenn Martens‘ latest collection for Diesel AW22, and a sequence of denim pieces underlined by the brand’s iconic logo.

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