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Latest Creative News

Jana + Koos were asked by M&C Saatchi Abel to help on a project to conceptualise and design the new Nike + Run Club section of the Rosebank store in Joburg....

After collaborating with Nike over a few months in 2010, Cape Town talent Jordan Metcalf was asked to pitch on the identity for an internal international Nike conference. These are some of the treatments he came up with....

Nike Sportswear has just released their new campaign starring Oscar Pistorius in a video piece, and their timing couldn't be better....

STR.CRD is a sneaker and street culture festival now in it's second year. In 2010 the event was hosted in Cape Town, and this year organisers Hardy Mcqueen and Stephan Le Roux decided to host it in Johannesburg's Maboneng precinct, using the Arts on Main...

Ogilvy Interactive - Nike air

What do you get when you take a trendy Capetonian, add an Audi A1 for inspiration, throw in an acclaimed footwear designer and an awesome digital studio and creative team?

[youtube]http://www.youtube.com/watch?v=pzBUIsX_gZk[/youtube] This is an absolutely AMAZING billboard that's up in Johannesburg CBD. It uses LED screens to create a video image on the Life Center building. Click through to see how it's done. The image takes feeds in from Facebook, Twitter and Mxit - users get the opportunity to create the message that will be displayed on the building. Is this the first case of our Johannesburg skyline becoming the same as Tokyo?

Over 3,000 balls used to create this display for Nike. Does anyone have any more info for us on this? Who dunnit?...

[youtube]http://www.youtube.com/watch?v=fPqTwpseduU[/youtube] Yeah so we're a bit late on this one - the agency TRIGGER has already spread the news wide and far for the KRONK/NIKE campaign. The essence of the campaign is to Bleed Your Colours - we see the country literally bleeding its colours together with...

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