G-Star RAW is on the mission of recruiting tailors in Johannesburg, Durban and Cape Town in South Africa. The selected tailors will have the opportunity to take part in G-Star demin training at the Global HQ in Amsterdam. Here, they will be taught all about the fabric, turning them in G-Star demin experts and giving them a real insight into the product, ready to provide free jeans repairs to customers. The initiative in South Africa hopes to empower local entrep whilst expanding the life cycle of denim to help reduce the ever-growing fashion footprint.
The Certified Tailors program is one of many responsible initiatives the brand has in place for 2022. It will officially launch in South Africa in July 2022. Entries close on the 9th of June 2022, selected tailors will be contacted on the 13th of June 2022.