PUMA introduces an all-new genderless collection in collaboration with Palomo Spain, a celebration of queer identities, ’80s athletic culture, and the glitz of ’70s roller disco, marrying Palomo’s elegant essence with PUMA’s heritage of sportswear.
The collection embodies a fusion of retro flair and contemporary touches with premium fabrics, distinctive logos and trims, and a rich color palette of warm tones. Key pieces include the hybrid Nitefox Loafer alongside a fresh take on the classic Palermo silhouette.
Inspired by the nostalgic allure of ’70s sports icons, the latest campaign offers a behind-the-scenes look at an advertisement shoot set in a studio reminiscent of Hollywood’s golden era. Models exude effortless charm against the backdrop of production staff, bathed in soft lighting.
“I’m really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you’re fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain.
In case you’ve never heard of them, The Palomo Spain label was born in the spring of 2015, with an ethos that combined the dramatic spirit of the southern Spanish character of Alejandro Gómez Palomo, its designer and creative director, worn by celebrities such as Madonna, Rosalia, Harry Styles, Rita Ora and Miley Cyrus.
In footwear, the Palermo is reimagined with asymmetrical colour blocking, while the trail-ready Nitefox transforms into the Nitefox Loafer, combining a chunky sole with a traditional loafer upper adorned with tassel details.
Accessories include a Visor and Clutch in a tennis motif, as well as a Grip Bag in white with silver hardware.
The new PUMA x Palomo Spain collection is available from 11 May 2024, from PUMA.com, PUMA Retail stores and Al Capone.
