DJ Lag and Shekhinah released the music video for Anywhere We Go directed by Kyle Lewis. A collaboration with Adidas on the Nite Jogger sneaker.
Siya Myaka answers questions about the Only For Everyone Adidas campaign.
Competition time – win a pair of adidas Continental 80’s. Competition closes thisweekend.
Featuring actor Amanda du-Pont and with creative direction by Trevor Stuurman and Rich Mnisi, check out the new adicolor campaign.
Hosted by Boogy Maboi, Episode 2 of our series in partnership with Complex brings you the latest trends in local sneaker culture.
In 2017 Adidas Originals goes back to its roots to revitalise a decidedly minimalist mentality. Follow their journey back to the past in this new TVC.
adidas and their Maboneng Precinct-based creative event space, AREA3, are hosting an exhibition and free block party titled From Before They Were Great.
Music and audio studio, Soft Light City, recently sent us the link to their newly redesigned website. We thought it’d be a good opportunity to take a listen to some of the ads they’ve worked on over the last six years.
STR.CRD is a sneaker and street culture festival now in it’s second year. In 2010 the event was hosted in Cape Town, and this year organisers Hardy Mcqueen and Stephan Le Roux decided to host it in Johannesburg’s Maboneng precinct, using the Arts on Main buildings and surrounding areas. STR.CRD […]
The community mural project, curated by /A WORD OF ART, and which started in Woodstock, Cape Town earlier this year has reached the people of Soweto.
Join us this Saturday in celebrating the adidas all originals i art sa community mural project in true local style with the Woodstock community. Ten houses in Woodstock received a makeover in the form of graffiti art, this was all part of the adidas all originals i art sa community […]
[youtube]http://www.youtube.com/watch?v=QC6KvSKly-0[/youtube] A video documenting international fashion blogger & published street style photographer Yvan Rodic of Facehunter’s book signing and party held in Cape Town recently. The event was hosted by adidas, a store and we-are-awesome at Studio One. The video, shot by Johno Mellish, is a we-are-awesome production.
Just in case you’ve been living under a rock (or offline) and didn’t know this already – Published street style photographer, Yvan Rodic of Facehunter is currently visiting Cape Town. This Thursday you can meet him at a book-signing and after party brought to you by We-are-awesome, adidas and a […]
Our friends at we-are-awesome along with astore and adidas are throwing a party this Saturday featuring DJ Kaos from DFA Records. We have 2 places on the guest list to give away. Comment below with your full name and email address and on Friday we’ll pick two winners at random. […]
Pure Planet have a super easy way for you to do a good deed for the environment. Visit Pure Planet and pledge to keep the 3rd of December a Car Free Friday. Each pledge is counted and calculated and so far the planet will have 347.976 KG less carbon dioxide […]