The latest Levi's campaign by King James RSVP is Levi's Loves Local, a promotion to celebrate and show off South African street and urban culture to those were in South Africa around the time of the World Cup. This was their idea, "We conceptualised a clothing range which uses South African iconography to reflect the sheer awesomeness of our culture. A diverse team of local designers were briefed and the results show that Levi's really does love all things about Mzansi. Levi's loves Local."
The designs were used across t-shirts, hoodies, belts, caps, shoes, underwear and jeans.
Maybe you’ve seen this before, but we thought we’d recruit some more do-gooders. Levi’s, in association with Rocking the Daisies have launched 'Get Rid Of Your Jeans For Good'.
From the 27th of July you can take any pair of old jeans (as long as it’s...