Cape Town is getting ready for one of the biggest creative gatherings on the continent. From 5 to 10 October, Loeries Creative Week takes over the city with masterclasses, expos, talks, and parties celebrating the best in brand communication and design from across Africa and the Middle East.
Now in its 47th year, the Loeries isn’t just about the awards. It’s a week-long festival for anyone who loves creativity, from students and emerging talent to the industry’s biggest names.
What to Expect
The action happens mainly at The Homecoming Centre in District Six, where you’ll find masterclasses, expos, and panels running from 8 to 10 October. Each session is designed to spark ideas, start conversations, and share insights from top local and international voices.
Here are a few not-to-miss moments:
- Publicis Masterclass – “What’s Your Obsession? Why ideas, people, and culture should be yours” (8 Oct)
- Design Masterclass – “If Everyone is Creative, What Are We? Creativity Democratised” (8 Oct)
- Dentsu x MiC Masterclass – “Business of Belonging: Is Cultural Capital Paying Off?” (8 Oct)
- SABC Masterclass – “Clicks & Culture: The Art of Language” (9 Oct)
- eMedia Masterclass – “Your Next Loeries Win Starts Here: How Mixed Reality Will Change the Awards Landscape” (9 Oct)
- Loeries International Seminar of Creativity – a full-day deep dive on 10 Oct featuring global creative thought leaders.
The popular Student Expo also returns, giving young creatives a chance to showcase their work and connect with agencies and brands looking for fresh talent.
And Then There’s the Awards
The week builds up to the Loeries Awards nights on 9 and 10 October at the iconic Cape Town City Hall, where the region’s best campaigns and creative work will be celebrated. Expect big wins, bold ideas, and a few surprises.
The celebrations wrap up with the official afterparty at Cabo Beach Club on Friday night, featuring a line-up of local acts making waves on the global stage.
Why Go
Whether you’re a creative professional, student, or just curious about the world of advertising and design, Loeries Creative Week is your chance to get inspired, meet new people, and see what’s shaping the future of creativity in Africa and beyond.
Tickets are available on Webtickets, and you can find the full schedule and speaker list on the Loeries website.
