Fashion

New City High online store

New City High online store

High City Apparel, which you may have seen at The Neighbourgoods Market or Market on Main in Maboneng is now available online for you to purchase. This street-wear brand was founded by Marc Pretorius in 2014

PUMA Cali release details in SA

PUMA Cali release details in SA

Heading into the new season in style, Global sports brand PUMA releases the Cali in a brand-new colourway for women. Keeping the sneaker game on point, the sport-inspired classic returns to the streets with a timeless monochrome makeover. Channelling west coast vibes this season, the effortlessly chic platform is a […]

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EVERYTHING IS A SAMPLE – Levi’s X Xzavier Zulu Collaboration

EVERYTHING IS A SAMPLE is an upcoming exhibition by Levi’s in partnership with denim upcycler Xzavier Zulu. This is Xzavier’s first collection to be produced under his newly launched fashion label -ism*. He says this collection is an ode to his father. The collection features a trucker jacket, jeans that […]

New SELF-SABOTAGE Collection

New SELF-SABOTAGE Collection

Lebogang Mokgoko has release his latest clothing collection, SELF SABOTAGE. The collection is the first to be produced under his newly launched company, Not Good Enough.

OH OKAY Lookbook

OH OKAY Lookbook

Patrick Visser and Joni Blud are the creatives behind OH OKAY, a clothing brand they developed a year ago. The duo say they make clothes they want to wear, with a strong focus on quality, sincerity and comfort.

ASICS K.O Fashion Piece

ASICS K.O Fashion Piece

The Asics K.O fashion piece was recently shot in downtown Joburg, telling the story about K.O and welcoming him into the Asics team that was behind the shoot. The shoot was done at an abandoned building in the city. It is a rad fashion / performance piece made up of […]

Top 5 Instagram Posts from Creative Director and Model Josef Adamu

Top 5 Instagram Posts from Creative Director and Model Josef Adamu

Josef Adamu is a prolific creative director, producer and model based in Toronto, Canada. In 2017 he founded a brand by the name of Sunday School (@ssunday.co). The brand focuses on developing and executing creative campaigns and social media management for emerging brands. Adamu tells stories of his experiences as […]

The South African fashion revolution

The South African fashion revolution

SA fashion has undergone a bunch of changes over the last few years — is this an opportunity or a limitation? We speak to 3 industry professionals on the fashion world today and what makes it special.

Float Apparel – a lifestyle that transcends the norm

Float Apparel – a lifestyle that transcends the norm

Float Apparel is a lifestyle brand inspired by travel, photography, music, culture and creativity. The friends and co-founders, Matteo Viotti and Keegan Foreman, started the project in 2016. They say the mission of Float is “to merge style and functionality into a lifestyle that transcends the norm”. Their latest clothing collection […]

Adidas Originals: New P.O.D System campaign

Adidas Originals: New P.O.D System campaign

Adidas Originals: New P.O.D System dampaign Adidas Originals presents the latest iteration of the P.O.D. System. The P.O.D System campaign encompasses a locally produced film and image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard. RhaRha is the creative force behind the Noirwave moment, who embodies the campaign’s ethos of […]