Fashion

Top 5 Instagram Posts from Creative Director and Model Josef Adamu
Art, Clothing, Fashion, Influencers, Location, Photography, Self-Starters, Uncategorized

Top 5 Instagram Posts from Creative Director and Model Josef Adamu

Josef Adamu is a prolific creative director, producer and model based in Toronto, Canada. In 2017 he founded a brand by the name of Sunday School (@ssunday.co). The brand focuses on developing and executing creative campaigns and social media management for emerging brands. Adamu tells stories of his experiences as […]

Float Apparel – a lifestyle that transcends the norm
Fashion, Uncategorized

Float Apparel – a lifestyle that transcends the norm

Float Apparel is a lifestyle brand inspired by travel, photography, music, culture and creativity. The friends and co-founders, Matteo Viotti and Keegan Foreman, started the project in 2016. They say the mission of Float is “to merge style and functionality into a lifestyle that transcends the norm”. Their latest clothing collection […]

Black Queer Identity Explored in House of Realness Photo Series by Sipho Gongxeka
Art, Clothing, Fashion, Location, Photography

Black Queer Identity Explored in House of Realness Photo Series by Sipho Gongxeka

This project began with a casual conversation between myself (Sipho Gongxeka) and Thato Ramaisa (aka Fela Gucci.) We were interested in the role that fashion and clothing plays in queer culture in township communities. Particularly, how certain stereotypes are perpetuated. For instance, how one’s character, masculinity, gender and sexuality can […]

Adidas Originals: New P.O.D System campaign
10and5, Campaigns, Fashion, Uncategorized

Adidas Originals: New P.O.D System campaign

Adidas Originals: New P.O.D System dampaign Adidas Originals presents the latest iteration of the P.O.D. System. The P.O.D System campaign encompasses a locally produced film and image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard. RhaRha is the creative force behind the Noirwave moment, who embodies the campaign’s ethos of […]

Durban Dots
Fashion, Uncategorized

Durban Dots By PatternNation

Durban Dots By PatternNation Travel with us through Durban to Durban Dots, a masterpiece developed by PatternNation, a six-month project by Cydney and Costa, two individuals who live two continents apart. PatternNation is a visual art platform and clothing label for humans all over the world who embrace color and pattern. […]

Koeksuster Fashion Film
Campaigns, Fashion, film

Koeksuster Fashion Film

Sisterhood and solidarity: An Ode to High School and Coming of Age South African feminist sleepwear and intimates brand, Koeksuster, recently shot its biggest campaign yet, a fashion film directed by Thea Small. The project explores the theme of sisterhood and solidarity and the creative team consider it an ode to […]