Josef Adamu is a prolific creative director, producer and model based in Toronto, Canada. In 2017 he founded a brand by the name of Sunday School (@ssunday.co). The brand focuses on developing and executing creative campaigns and social media management for emerging brands. Adamu tells stories of his experiences as […]
SA fashion has undergone a bunch of changes over the last few years — is this an opportunity or a limitation? We speak to 3 industry professionals on the fashion world today and what makes it special.
Float Apparel is a lifestyle brand inspired by travel, photography, music, culture and creativity. The friends and co-founders, Matteo Viotti and Keegan Foreman, started the project in 2016. They say the mission of Float is “to merge style and functionality into a lifestyle that transcends the norm”. Their latest clothing collection […]
This project began with a casual conversation between myself (Sipho Gongxeka) and Thato Ramaisa (aka Fela Gucci.) We were interested in the role that fashion and clothing plays in queer culture in township communities. Particularly, how certain stereotypes are perpetuated. For instance, how one’s character, masculinity, gender and sexuality can […]
Adidas Originals: New P.O.D System dampaign Adidas Originals presents the latest iteration of the P.O.D. System. The P.O.D System campaign encompasses a locally produced film and image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard. RhaRha is the creative force behind the Noirwave moment, who embodies the campaign’s ethos of […]
Rural Love Classics is a clothing brand which pays homage to South African heritage while refusing to compromise on quality.
Evans has launched a Spring Summer ’18 collection that puts a fresh spin on a classic South African accessory.
Me is a film by Nao Serati and Zoë Modiga that is unashamedly soft, gentle and strong all at once.
Gender fluidity and fashion Julian Oldenburg and Ruan Eloff created an alternative take on the traditional fashion shoot in a recent college assignment. Julian is a student at the Orms’ Cape Town School of Photography (CTSP), which aims to be an “incubator for photographic brilliance and a nurturer of an innovative […]
10and5 collaborates with local artists to create a series of limited edition merchandise featuring artworks with launch artists Ana Pather, Nico Krijno and Io Makandal.
Streetwear brand PRBLM uses striking Black and white visuals and clothes as a social commentary on being a young creative.
Durban Dots By PatternNation Travel with us through Durban to Durban Dots, a masterpiece developed by PatternNation, a six-month project by Cydney and Costa, two individuals who live two continents apart. PatternNation is a visual art platform and clothing label for humans all over the world who embrace color and pattern. […]
Sisterhood and solidarity: An Ode to High School and Coming of Age South African feminist sleepwear and intimates brand, Koeksuster, recently shot its biggest campaign yet, a fashion film directed by Thea Small. The project explores the theme of sisterhood and solidarity and the creative team consider it an ode to […]
Designer, Dome who’s no stranger to the South African hip hop scene having worked with some of the biggest artists in the country has decided to introduce his new solo project, the Project One clothing collection under Denim by Dome since. Dome is coming off designing the Nasty C x […]
Zuko Cele is a creative from Pietermaritzburg and the founder of Retro Retro, a platform on Instagram where followers can view and purchase a variety of vintage and thrifted clothes on offer. Zuko recently took the bold step of adding a digital magazine version of Retro Retro that is sure […]