Michael Meyersfeld photography for Fiat.
Terence Raft has been contracted to Leo Burnett JHB as Art Director, Copywriter and designer on the brand re-positioning of Fiat in South Africa. We got this brand positioning and statement:
Change perception towards the Fiat Brand and position it as a brand unto its own within the automobile industry.
The first phase is a 2 month campaign which broke at midnight on the 31st December 2009 is the teaser/awareness phase in which the public are introduced to a Fiat brand that is far away from whats previously been seen but interesting enough to ask the question... what's up with FIAT hence the line... Forget what you Know.
It's a total departure from what the brand is at the moment, and it's quite a bold approach. The ads featured here were shot by the well known photographer Michael Meyersfeld.
For more on the campaign, check out the website Forget What You Know.


AquaOnline is behind the new BMW Z4 microsite. The site is an extension of the Expression of Joy campaign for the Z4 . From the site it's possible to download wallpapers, pricelists, and a number of other things. It also integrates quite nicely with the Samsung campaign they recently did as well. Interesting to note, the artist behind the Expression of Joy ad is a South African. Robin Rhode was born in Cape Town. Click through for more images in the campaign.

` Black Ginger, the Cape Town based studio, had some heavy involvement with the latest Honda ad. They worked with Wieden and Kennedy in Amsterdam to complete production. They say: We have just finished working with Wieden + Kennedy Amsterdam and Honda Motors Europe on the new Honda...

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