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Michael Meyersfeld photography for Fiat.
Terence Raft has been contracted to Leo Burnett JHB as Art Director, Copywriter and designer on the brand re-positioning of Fiat in South Africa. We got this brand positioning and statement:
Change perception towards the Fiat Brand and position it as a brand unto its own within the automobile industry.
The first phase is a 2 month campaign which broke at midnight on the 31st December 2009 is the teaser/awareness phase in which the public are introduced to a Fiat brand that is far away from whats previously been seen but interesting enough to ask the question... what's up with FIAT hence the line... Forget what you Know.
It's a total departure from what the brand is at the moment, and it's quite a bold approach. The ads featured here were shot by the well known photographer Michael Meyersfeld.
For more on the campaign, check out the website Forget What You Know.

the-new-bmw-z4-roadster-an-expression-of-joy-1

AquaOnline is behind the new BMW Z4 microsite. The site is an extension of the Expression of Joy campaign for the Z4 . From the site it's possible to download wallpapers, pricelists, and a number of other things. It also integrates quite nicely with the Samsung campaign they recently did as well. Interesting to note, the artist behind the Expression of Joy ad is a South African. Robin Rhode was born in Cape Town. Click through for more images in the campaign.

` Black Ginger, the Cape Town based studio, had some heavy involvement with the latest Honda ad. They worked with Wieden and Kennedy in Amsterdam to complete production. They say: We have just finished working with Wieden + Kennedy Amsterdam and Honda Motors Europe on the new Honda...

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