PARTNER WITH BETWEEN 10AND5
Between 10and5 connects brands with the people shaping South Africa’s creative economy: artists, musicians, filmmakers, designers, marketers and entrepreneurs who don’t just consume culture, but create it, share it and move it forward. When something new is worth knowing about, our audience is where it gets discovered first.
128,000+ combined followers · 2.1M reach (Q3-Q4) · 246.9K average monthly unique reach · 5.1M channel views (Q3-Q4)
· majority of audience is 18-34, 57.4% female / 42.6% male
WHO WE WORK WITH
Brands launching a new product, campaign or cultural moment come to us to make sure it lands with an audience that actually shapes taste, not just consumes it.
PR agencies partner with us for genuine cultural influence rather than raw reach, and creative or media agencies bring us in to produce creative work for a campaign and for the amplification muscle to extend a campaign further than their own network can carry it.
HOW WE WORK WITH YOU
We build culture-led campaigns, not just placements. That can mean branded content developed with our own editorial and creative teams: sponsored features, interviews, product stories, video stories, photo shoots and social content that reads like it belongs on 10and5, because it was made for it.
It can mean creative collaborations, where we bring in the artists, photographers, filmmakers, designers and musicians already shaping the culture your brand wants to reach, so the work carries real credibility rather than borrowed relevance.
And through our amplification network, we extend that content further, through placements on our partner network of like-minded culture-led publications, paid and native distribution, and influencer or creator collaborations where they make sense.
We also don’t disappear once a campaign goes live. Every partnership starts with a consultation to align your story with what our audience actually cares about, includes mid-flight optimisation on longer campaigns, and ends with reporting that tells you what worked and why, not just how many people saw it.
For brands wanting more than a single campaign, we build longer-term partnerships that combine content, creative talent, social reach and live experiences (launches, activations, events) around one shared idea, developed over time rather than booked once and forgotten.
BRANDS WE’VE WORKED WITH
Nike, Woolworths, G-Star, Heineken, Levi’s, Rémy Martin, Nespresso, Cape Union Mart, Savanna, Ray-Ban, Oakley, Under Armour, Sir Fruit, ASICS, New Balance, The V&A Waterfront, Campari, Meta (Facebook & Instagram), Vida e Caffe, YogiSip, Bombay Sapphire just to name a few.
- Have a campaign or idea you’d like to explore? Get in touch with our team to discuss what we can create together.
Interested in finding out more, email us today.
