At 10and5, we take immense pride in spotlighting the brilliance of homegrown luxury brands, especially those transforming South Africa’s fashion industry. Today, we celebrate three visionary women whose designs have not only redefined African luxury but are also making their mark on the global fashion stage.
Gugu by Gugu: Making History at New York Fashion Week
IMAGE: Gugu Gxwashu
Visionary designer Gugu Gxwashu of Gugu by Gugu recently debuted at New York Fashion Week on September 11, 2024. Her AW25 collection, “DO NOT TUMBLE DRY”, captivated international audiences with its innovative use of mohair fibres. This momentous occasion represents a significant step for African fashion, as Gugu’s collection forayed into high-fashion womenswear. Beyond the runway, her presence at the US Embassy panel on African design highlights the growing global conversation around African craftsmanship.
IMAGE: Gugu by Gugu at New York Fashion Week
MALONDIE: A Summer Spectacle in South African Fashion
IMAGE: Londeka Buthelezi
Founded by the gifted Londeka Buthelezi, MALONDIE continues to carve a niche in the world of contemporary African luxury. The brand’s SS24 collection, Fading Brilliance, dazzled audiences during the MISS SA 2024 Crowning Ceremony, showcasing vibrant colours and luxurious 24-carat gold-plated accents. From its ethereal organdy fabrics to stretch lycra swimwear, this collection epitomises luxury while offering an ode to fleeting moments of summer brilliance. MALONDIE’s bold designs are defining a new era for fashion lovers in South Africa and beyond.
IMAGE: MALONDIÉ Swim wear SS24 collection
MINA by Shaazia Adam: Sustainability and Elegance in Linen
IMAGE: Shaazia Adam
Mozambican designer Shaazia Adam, the founder of MINA, champions sustainability with her brand’s focus on natural fibres and local production. With 90% of garments crafted in South Africa, MINA balances ethical practices with high-fashion sensibility. Shaazia’s collection at South African Fashion Week was a triumph, elevating her linen creations to new heights. As she prepares to expand MINA’s presence further into South Africa, her approach to luxury marries conscious consumption with timeless elegance.
IMAGE: MINA’s Latest collection
These three pioneering designers—Gugu Gxwashu, Londeka Buthelezi, and Shaazia Adam—are not only pushing the boundaries of African fashion but are also redefining what luxury means in a global context. Through their dedication to craftsmanship, sustainability, and innovation, they are shaping the future of fashion in South Africa and opening doors for more African voices on the world stage. As these brands continue to grow and evolve, they inspire a new generation of designers and remind us that the future of luxury is deeply rooted in Africa.
#Fashion #AfricanLuxury #GuguByGugu #Malondie #Mina #SouthAfrica
