South African ECD Wes Phelan At Super Bowl LVI

Wes Phelan is a South African ECD currently working in San Francisco at Goodby Silverstein & Partners. His latest SuperBowl Spot starring Arnold Shwarzenneger and Salma Hayek Pinault, for BMW was voted #1 Forbes most effective SuperBowl commercial of 2022.

Before this Wes worked at Johannes Leonardo in NYC across a number of the agency’s accounts, most notably on Adidas Originals and TripAdvisor. His work on these brands resulted in significant business growth and impact as well as a successful international awards tally with multiple Cannes Lions, including the first Grand Prix awarded in the new Music Entertainment category in 2017 for the Adidas ‘Original is never finished’ campaign.

In Adweek’s “2017 top 100”, Wes was recognized as one of the top 22 creative directors “who is completely reimagining what’s possible”. Wes has been featured in the Cannes Game Changers book and exhibition, celebrating 60 years of advertising that has transformed the landscape of the creative industries.

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