When Cape Town’s streets pulsated with the rhythm of Schweppes’ revolutionary innovation: “The Social Sound.” It was a night that transcended ordinary experiences, transforming everyday strolls into vibrant, immersive musical odysseys.
As the sun set over the city, music lovers embarked on a journey like no other, guided by the tantalizing beats of Amapiano sensation Daliwonga. Schweppes, in collaboration with Daliwonga, orchestrated an event that defied convention and redefined socialization in the digital age.
Participants were treated to a snippet of Daliwonga’s infectious hit, “Howa You,” igniting a frenzy of excitement and anticipation. Armed with headphones, they embarked on a quest to uncover a hidden gem: an exclusive music event tucked away in the heart of Cape Town.
What ensued was pure magic. The city streets transformed into a 3D soundscape, guiding participants towards the epicenter of the event with every step. The music swelled in clarity and intensity, leading them on an exhilarating journey of discovery.
And when they arrived, they were greeted by an unforgettable spectacle. Daliwonga took to the stage, supported by an ensemble of musical talents, including DJ Le Soul and the iconic Scorpion Kings (DJ Maphorisa and Kabza De Small). Schweppes beverages flowed, bespoke cocktails delighted the senses, and delectable canapés tantalized the taste buds.
But the magic didn’t end there. Pietro Pio Cirsone, Global Creative Strategy Director at The Coca-Cola Company, emphasized the importance of genuine human connection in an increasingly digital world. “Schweppes wants to restate the importance of getting together in real life,” he shared. “The idea is to disrupt screen-scrolling and rediscover the joy of authentic socialization.”
Ramokone Ledwaba, Senior Marketing Director at Coca-Cola Africa, echoed this sentiment, urging everyone to embrace the thrill of new experiences. “‘The Social Sound’ was our invitation to step out, explore, and rediscover the joy of togetherness,” she exclaimed.
As we look back on this unforgettable night, we can’t help but feel a sense of anticipation for what the future holds. Stay tuned for more exciting announcements and join us as we embark on another extraordinary journey with Schweppes and “The Social Sound.” 🎧✨
If you missed it, check out the video for an exclusive look at what went down on the night…
The Event took place on Friday the 29th of December last year. To find out more about Schweppes Born Social, visit their site today.
#TheSocialSound #SchweppesExperience #CapeTownVibes
